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EMC Forum 2013

Lead Your Transformation

Learn how EMC cloud solutions transform IT and business. Attend a complimentary EMC Forum and explore how Cloud transforms IT, Big Data transforms Business, and Trust transforms Cloud.

Tallinn – September 17, 2013


Why Attend EMC Forum?

From business trends and cloud directions to real-world use cases and interactive discussions, EMC Forum is definitely worthwhile. Connect with peers, learn from experts, and get solution demos. Hundreds of your colleagues attend; you should, too!

Keynote Speaker,
John Ocallaghan

Since 2002 John has led EMC's Executive Briefing Program in EMEA and more recently in India. He is a senior IT strategy consultant and has primarily engaged with CIO and CTO's of companies all over the globe. The EBC Program hosts over 600 customer and partner visits every year to the EBCs in Ireland and Bangalore. These are alongside the EMC Executive Briefing Centres in Boston, Santa Clara, Tokyo and Singapore.

Learn more about John Ocallaghan

John Ocallaghan

EMC Forum EMEA 2013
Lead Your Transformation

Get ready for EMC Forum 2013 – the one-day technology conference that helps you lead your company’s IT and business transformation.

Watch the video

Event Date & Location

Date: September 17, 2013 from 09:00 - 17:00
Venue & Cost: Swissotel Tallinn Estonia, FREE
Address: Tornimae Street 3, 10145 Tallinn, Estonia
Phone: +372 624 0000, Fax: +372 624 0001

Visit venue website

Swissotel Tallinn Estonia


08.00-09.00 Registration and showfloor
09.00 - 09.15 Opening & Welcome
Sergei Butenko, District Manager, Baltic Countries, EMC
09.15 - 10.00 EMC Keynote
John O´Callaghan, Senior Director, EMC Executive Briefing Programs, EMEA, EMC
10.00 - 10.30 Guest Speaker
Toomas Hendrik Ilves, President of Estonia
10.30-11.00 Break & exhibition
11.00 - 11.40 VMware - Diamond Sponsor
VMware and EMC enabling IT as a service for your business.
Giedrius Markevicius , Territory account manager, Baltic's, VMware

IT Departments are under pressure as never before. Businesses are demanding both agility and cost reduction while at the same time diverting valuable resources to external cloud services, unbound by regulatory restraints.  During this session we will explore how VMware and EMC can help IT meet these demands by transforming from a cost centre into the supplier of agile business services whilst taking full advantage of cloud economics.

  Cisco - Diamond Sponsor
Leading Innovation in the Data Center
Tomi Jalonen, Consulting Systems Engineer, Data Center, Cisco

Attend this presentation to learn the advantages of Cisco UCS, Cisco Unified Fabric, and Cisco Unified Management. The Cisco Unified Data Center can change the economics of the data center by unifying networking, compute, storage, virtualization, and management into a single platform. The results are operational simplicity and business agility, which are essential for virtualization, cloud computing, and deploying IT-as-a-Service. Find out why infrastructure matters and how Cisco and EMC solutions can decrease costs, enhance scalability, and improve performance.

Tomi Jalonen

About the speaker: Tomi is working as a Consulting Systems Engineer at Cisco supporting Data Center customers in Finland and Baltics. He is also a frequent speaker in various events focusing on Cisco Data Center solutions.

11.45 - 12.25 ByteLife - Platinum Sponsor
What IT Can Learn From Drones.
Taavi Must, Managing Director, ByteLife & Sten Reimann, CEO, Threod Systems

IT infrastructure is changing. Demand for flexibility, speed and cost saving is growing rapidly and it seems that it is impossible to deliver all of them at the same time. Engineers building drones will share with us, how they solve complicated problems and make dreams reality. What lessons could IT infrastructure people learn from their experience?

  Atea - Platinum Sponsor
Enterprise File Synchronization and Cloud Backup in BYOD Scenarios.
Jaan Feldmann, MOB, Atea
12.25-13.25 Lunch & exhibition

Track 1 Storage & Backup Track 2 Cloud & Big Data Track 3 Demo & Hands-on
13.25 - 13.55 True Storage Virtualization with EMC ViPR
Software-Defined Storage.
Type: Overview

Jonas Rosland, vSpecialist, EMC
Taking command of Big Data: Hadoop
Analytics + Isilon Scale-out Storage.
Type: Technical

Norbert Funke, EMEA Sr. Product Marketing Manager, EMC Isilon
Cisco Demo Session

Tomi Jalonen, Consulting Systems Engineer, Data Center, Cisco
14.00 - 14.30 DataFox - Gold Sponsor
Orienteering in Backup and Storage landscape- finding the right solution for You.
Marko Külaots, Solution Sales Consultant, DataFox and Mati Raidma, Technical Consultant, DataFox

DataFox team shares the best storage and backup practices and our IT infrastructure projects experiences with Estonian customers. We will focus on common IT infrastructure (VMware, MS Hyper-V, MS server, MS SQL) cases together with EMC new product announcements. The presentation will help you to find the right solution, save real money and time and protect your data. (In estonian)

Three Paths To The Cloud: Choice
Without Complexity.
Type: Solution

Aleksandr Shvadtshenko, Sr Systems Engineer, EMC
VMware Demo Session
VMware Horizon - a platform for workforce mobility.
Roch Norwa, Sr Systems Engineer - EUC Specialist, VMware

During this demonstration we will show how to connect end users to their corporate data and applications on any device without sacrificing IT security and control.

14.35 - 15.05 Next Generation Unified Storage: VNX
Re-defines Midrange Price/Performance.
Type: Overview

Madis Parn, Sr Systems Engineer, EMC
Trust: the Leading Edge of Cloud and Big Data.
Type: Solution

Gintaras Pelenis, Sr Systems Engineer, EMC
ByteLife Demo Session
Practical IT Automation
Kristjan Gildemann, Automation Team Leader & Kaido Kibin, Virtualization Team Leader, ByteLife

During the presentation we will introduce various flavours of IT automation, point out the differences and show some simple examples. The discussions are accompanied by advanced solution demonstration of fully automated VDI site failover.

15.05 - 15.35 Break & showfloor
15.35 - 16.05 Change the Game with EMC Backup
and Archive.
Type: Overview

Anders Thellberg, Sr Systems Engineer, EMC
VPLEX Continuous Availability:
Stretching and Extending Clusters
Over Distance.
Type: Technical

Madis Parn, Sr Systems Engineer, EMC
Atea Demo Session
EMC VNX and Microsoft Hyper-V 2012 integration and Management
Jaan Feldmann, Atea, MOB
16.10 - 16.40
What's New with EMC Backup
Software and DataDomain.
Type: Technical

Anders Thellberg, Sr Systems Engineer, EMC
Flash.Next: Zero To One Million IOPs In A Flash.
Type: Solution

Jonas Rosland, vSpecialist, EMC and Dick Dragemark, Sr Systems Engineer, EMC
Operational and Disaster Recovery using RecoverPoint.
Type: Demo Session

Baltic´s Systems Engineer´s, EMC
16.45 - 17.00 Closing keynote
Sergei Butenko, District Manager, Baltic Countries, EMC
17:00 - 18.30 Drinks and entertainment


John Ocallaghan
John Ocallaghan

Since 2002 John has led EMC's Executive Briefing Program in EMEA and more recently in India. He is a senior IT strategy consultant and has primarily engaged with CIO and CTO's of companies all over the globe. The EBC Program hosts over 600 customer and partner visits every year to the EBCs in Ireland and Bangalore. These are alongside the EMC Executive Briefing Centres in Boston, Santa Clara, Tokyo and Singapore.

John is also one of EMC's Worldwide Evangelists and represents EMC at major conferences and forums. Through the briefing program John meets with many hundreds of customers from many industries each year. He focuses on Cloud Computing Strategy, change management and building great business relationships John joined EMC in 1999 as an Enterprise Storage Consultant. In 2000 he took responsibility to lead a team of consultants based at the company's Executive Briefing Centre in Cork, Ireland. This team delivers EMC's consulting engagements focusing on Information Infrastructure Strategy and Solutions.

Previous to EMC John spent 7 Years at Fujitsu Services Corporation, with roles spanning Customer Service and Logistics Management in the UK and Enterprise Account Management based in Dublin.
He also spent 4 Years at Dell Computer based in Ireland as Direct Sales Manager for Ireland and Sales Manager for Education in Ireland. John is a member of the advisory board to the School of Business Information Systems at University College Cork and has been active on the advisory board to the Department of Energy and Communications for the Irish Government.

Toomas Hendrik Ilves

Guest Speaker

Toomas Hendrik Ilves

Toomas Hendrik Ilves was elected President of Estonia in 2006. Ilves was re-elected for a second term in office in 2011. During his presidency he has been appointed to serve in several high positions in the field of ICT in the European Union, among them; Chairman of the EU Task Force on eHealth and Chairman of the European Cloud Partnership Steering Board. During recent years, President Ilves has spoken and written extensively at international forums on European integration, trans-atlantic relations, e-government, cyber security and other related topics.



EMEA Diamond Sponsors


Today's leaders are looking for Cloud solutions to help them create and expand new markets. Deliver better experiences to build better relationships. And help their people work better together. We're connecting the world of many clouds today to make all of that happen tomorrow. We know the best way to solve today's business challenges is to enable tomorrow's opportunities. Cisco helps you make the most of tomorrow's opportunities;

Build Your Own —Data Center Solutions built using tested and proven products and services

Reference architectures through VSPEX—Pre-packaged reference architectures

Converged infrastructure through joint venture VCE—Vblock, a transformative way to consume virtual infrastructure


VMware is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. With 2012 revenues of $4.61 billion, VMware has more than 500,000 customers and 55,000 partners. The company is headquartered in Silicon Valley with offices throughout the world and can be found online at

Platinum Sponsors


We want to produce the best IT-solutions for the job. Always!

Atea is the leading Nordic and Baltic supplier of IT infrastructure with approximately 6,500 employees. Atea is present in 82 cities in Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia. Atea delivers IT products from leading vendors and assists its customers with specialist competencies within IT infrastructure services with its approximately 3,700 consultants and 7,500 technology certifications.

Atea had revenue of approximately 2,62 billion EUR in 2012 and is listed on Oslo Stock Exchange.

In Baltic States Atea has more than 400 employees and revenue in 2012 exceeded 86 million EUR.


ByteLife is a data infrastructure company that manages and guarantees critical business information systems.

Our customers are leading banks and telecommunication companies in the Nordic region and Baltic states. Our long-term clients include Swedbank, SEB, Danske Bank, First Data, and the TeliaSonera AB companies EMT, Elion, Omnitel, TEO, and LMT.

Our main competencies are built around datacenters: automation, management, virtualization, storage, networking, backup and archiving. ByteLife has technology partnerships with EMC, Cisco, VMware, VCE and Virtual Instruments.

Gold Sponsors


DataFox offers best of breed server, storage, and backup solutions, consulting and services through strategic cooperation with leading IT vendors: EMC, VMware, Microsoft. Our long-experienced and talented team can handle most complex datacenter challenges and be your trusted partner. DataFox is specialised on customising IT solutions to Estonian market needs covering every field including designing, planning, implementing and everyday management. DataFox team is able to integrate different vendor products into one perfectly working solution that saves your TIME, MONEY and DATA.


Register Now!

Don’t wait. Register for EMC Forum today. Learn what everyone is doing with Cloud, Big Data, and Trust to lead their IT and business transformations.

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